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BloomsToday offers an attractive range of flowers, plants and other gifts for a variety of occasions. You can read reviews of bouquets whilst you browse, as well as being able to increase the size of your order to suit your needs and budget. Membership options provide significant discounts and you’ll also receive money-saving coupons for high street brands.
We were glad that the site allows previous customers to review their purchases. You can read these easily as you explore bouquets and plants, with star ratings and written responses. BloomsToday.com also provides high quality photos and detailed descriptions of each bouquet, so you should have a good idea of what to expect from your order.
When ordering, you can choose the size of your bouquet, increasing it for a fee. Some flowers come with a free glass vase, but you can also choose which vase you’d like in some circumstances. This is great because it adds a much more personal feel to gifts, and you can tailor your order to suit your tastes.
Whilst we enjoy personal touches, it wasn’t always easy to locate items on this site. Vases aren’t always available for all bouquets, so you can be limited in choice if you prefer one bouquet over another. Add-ons are also available, although we had trouble searching for extras such as bears and gift baskets as items to purchase without flower arrangements. As such, the range and ability to search through it, are hindered somewhat by a relatively uncompromising system. Why can’t we choose a floral arrangement, pick from a wide range of vases and extras from the whole stock? This limitation seems strange.
Blooms Today could also spruce up (excuse the pun) their pages with some clearer details. One page, for example, seemed keen to emphasize their 100% guarantee, but then gave no details about what that included or covered. Instead it gave information on their flower and plant ranges, and a few delivery details. This was confusing.
Quality and service
The flowers seem to be high quality and reviews show that customers are frequently satisfied by their deliveries. You may pay a little more for your order than you can find elsewhere, but if you like an arrangement then the monetary difference probably isn’t going to be too much of a turn-off. We also enjoyed exploring the items on offer, based on the occasion they might be appropriate for. For example, you can find flower arrangements for new babies, sympathy, birthdays, anniversaries and more. We were also pleased to see a live chat feature offering help when you need it.
Delivery is relatively flexible, as you can choose a 4 hour express option (for an additional fee), same day delivery, next day delivery, or a delivery for a specific future date. Membership options might also be a good option if you intend to send flowers from BloomsToday regularly, as you can get up to 50% off your first order, discounts on other orders, plus coupons and more for top brands.
Overall, Blooms Today seems like a reliable flower delivery service with some good products. To improve, they need to take a look around their site to make sure all choices are available to potential customers, and that all information is practically laid out. That said, their customers are happy, and whilst some bouquets might cost a little more than you’ll find elsewhere, their membership options can save you a significant amount if you’re a regular shopper.
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